Business
Marketing & Advertising

Marketing and advertising are fields that have distinct differences and overlapping areas of study. Students seeking degrees in marketing will focus on sales, business communication with other businesses and customers and overall growth and development of business.

Advertising is product-customer based business, in which professionals attempt to persuade customers to purchase a product, service or idea. Students can pursue tracks that focus on management, creative design or sales.

The majority of training for advertising sales positions takes place on the job, and some employers do not require an undergraduate degree, although the majority of applicants will have a Bachelor's in advertising sales or a related discipline, such as marketing. Those in the management or creative end of advertising are most often required to have a four-year degree. Marketing positions are most likely required to have an undergraduate degree and many times, a Master's in Business Administration with a concentration in marketing.

Although positions in marketing and advertising are expected to be competitive, both fields are expected to grow about as fast as average over the next eight years, according to the U.S. Bureau of Labor Statistics. Marketing positions have a great opportunity for high wages; in 2008 advertising and promotions managers earned $80,220 and marketing managers averaged annual salaries of $108,580. Those in advertising sales on average earned $43,480 per year.

Marketing students can expect to take courses that are business-related, such as economics, accounting, management, legal environments and finance. Degree programs in advertising can offer courses in design and layout, marketing, sales, media and public relations.

The overall outlook for the marketing and advertising industries is expected to grow by 13 percent until 2018. College graduates with job experience, and strong communication and computer skills will have the most competitive edge in the market. For those in advertising sales, expect an increase in positions with online media, television and other forms of media. For more information on the job outlook for a specific area of study or industry in the U.S., the Occupational Outlook Handbook, 2010-11 Edition is available at http://www.bls.gov/oco/.


Schools That Offer This Program:
Career Point College
Career Point College
Texas A&M-University Commerce
Strayer University
Strayer University
Western International University
Western International University
Western International University
Trumbull Business College
National College of Business & Technology
National College of Business & Technology
National College of Business & Technology
National College of Business & Technology
UEI College
Everglades University
Everglades University
Lincoln College of New England
Lincoln College of New England
Lincoln College of New England
Lincoln College of Technology
Lincoln College of Technology
Lincoln College of Technology
Southwestern College
Southwestern College
Lincoln College Online
Grantham University
Grantham University
Grantham University
Brookline College
Brookline College
Brookline College
Florida Career College
Florida Career College
New England Institute of Technology
New England Institute of Technology
Computer Systems Institute
American Intercontinental University
American Intercontinental University
American Intercontinental University
Tester TD
Tester TD
Tester TD
Tester TD
Tester TD
Tester TD
Tester TD
Brown Mackie College
South University
South University
The Art Institutes
The Art Institutes
Advanced Training
Bryant & Stratton College
Bryant & Stratton College
Landsdale School of Business
Landsdale School of Business
Southern New Hampshire University
Southern New Hampshire University
CSI
CSI
CSI
Remington D
Remington D